Case Study: Impact Gym, Paddock Wood - Traceable QR

Impact Gym is a 24-hour manless gym located in Paddock Wood. While offering members round-the-clock access, the team struggled to measure both online engagement and physical foot traffic into the gym. This lack of visibility made it difficult to determine which marketing efforts were working, and when new members were coming in. Without accurate data, strategic planning for marketing was mostly guesswork. Enter TomatoQR. By installing trackable QR codes throughout the gym and online platforms, Impact Gym now has clear visibility into when, where, and how often potential customers are engaging. They can now easily see: - Which days and times see the most scans - Where visitors are scanning from (mobile vs in-gym) - Which campaigns are driving real engagement As a result, the founders have started trialling marketing campaigns on traditionally slower days—turning quiet times into opportunity. “TomatoQR helped us unlock data we didn’t know we were missing.” – Impact Gym